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Holywater didn’t begin life as a television outfit. Bogdan Nesvit and Anatolii Kasianov established the company in 2020 in Kyiv, Ukraine, and its product lineup even now looks more like a lab for mobile entertainment than a streaming platform. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. That breadth matters: it reveals a business for which video www.aifruitloveisland.org is one of several consumer products, not its whole identity. The vertical drama, a format born in China as duanju and framed 9:16 for an upright phone, was where it eventually placed its wager. The groups behind the category’s biggest names were Chinese and Singaporean, making this a bold market for a small Ukrainian company to enter.
The precise date of the My Drama app hinges on which source you believe, but it launched in spring 2024. TechCrunch dated the launch in April, Google Play shows March 13, 2024, and the App Store gives May 9, 2024. Android seems to have come first, since the gap between those store dates suggests, with the iPhone version arriving about two months later. At launch, the slate leaned hard on the genre’s favorite tropes. Early titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that reveal most of what you need to know about the style. The studio was eventually set apart not by the stories themselves but by the partner it would soon be producing them with.
The month My Drama stopped being a startup curiosity was October 2025. Fox Entertainment took an equity stake in Holywater, in a deal that included a pledge to make more than 200 vertical titles over two years. Included in the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A $22M funding round led by Horizon Capital came three months later, in January 2026, when Holywater raised the money. A Webby Award for Best Streaming Service from 2025 is also held by the company, which features it on its App Store listing. Combined, those milestones give My Drama something few rivals can match, namely a major American studio working as both shareholder and producer.
For anyone who only has a moment, the table below gives the short version of the story. The ownership, legal, platform and pricing details that count most to a new viewer are gathered there. As of September 2026, the prices are those shown in the US App Store. They change by country, platform and promotion, so treat them as a rough guide rather than a firm quote. The install figure refers to Google Play, where the app lists 5M+ downloads. If you ever need to challenge a charge, it matters that the legal entity you deal with depends on where you live.
| Category | Details |
|---|---|
| Owned by | Holywater, set up in Kyiv, Ukraine, in 2020 |
| Founders | Bogdan Nesvit and Anatolii Kasianov |
| Related apps | My Passion for books, My Muse for AI, plus FreeBits |
| Contracting entity, US users | XOLY LIMITED (Delaware) |
| Contract party, other users | Holy Water Limited (Nicosia, Cyprus) |
| Release | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Supported platforms | iPhone, iPad, Apple TV (tvOS 18+), Vision Pro, Android, web |
| Installs on Android | 5M+ on Google Play |
| Full access pass | About $19.99 per week, auto-renewing |
| Coin packages | Around $4.99 to $24.99 |
| Premium plans | Roughly $4.99 to $9.99 |
| Production partner | Fox Entertainment, equity stake held since October 2025, 200+ titles over two years |
| Funding | $22M in January 2026, led by Horizon Capital |
| Honors | Webby Award for Best Streaming Service, 2025 |
At its heart, the experience is the one the entire category rests on. Sized for an upright phone, episodes are vertical, and in this genre they typically run one or two minutes before a cliffhanger nudges you toward the next. As series often run anywhere from 20 to 100 episodes, a single story can quietly eat up an evening in short bites. The range of screens it supports is where this drama app really stands out. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, on top of iPhone, iPad and Android. That big-screen option is rarer than you might think: for comparison, ReelShort’s App Store listing shows no Apple TV version at all. Admittedly, a 9:16 frame will never fill a widescreen television, yet the option converts a solo phone habit into something a couple can watch together.
On the content side, the catalog combines Holywater’s own early productions with the growing Fox slate. The Fox releases hew close to the genre’s familiar formula, as titles like Billionaire Blackmail and Bound by Obsession make obvious. Scale is the honest caveat here. With 5M+ installs on Google Play, the app has a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap puts My Drama in 2026 as a well-financed challenger rather than the category leader.
Of the three ways Holywater sells access, the weekly pass is the key figure. In the US App Store as of September 2026, “My Drama: Full Access” costs about $19.99 a week. That puts it in line with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. For unlocking individual episodes, there are coin bundles running from roughly $4.99 to $24.99. The store also lists a separate Premium tier at roughly $4.99 to $9.99, giving lighter viewers cheaper entry points than the full pass. The weekly subscription renews automatically until you cancel it, like its rivals’ plans. Prices change by country, platform and promotion, so the figure on your own screen may differ. Four renewals of a $19.99 weekly pass come to roughly $80 a month, so run the numbers before you commit.
The fine print in My Drama’s terms of use warrants more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series lets you down after you unlock it. Also, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply vanish. A 14-day right of withdrawal applies to viewers in the EU and UK, reflecting the consumer rules in those markets. Except where the law requires otherwise, web purchases are labeled non-refundable. The key point is this: the terms say clearly that deleting the app does not cancel your subscription. Android users go through the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. Apple or Google, not Holywater, handle refunds for store purchases.
It also helps to know exactly who sits on the other side of the contract. US users sign with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Sites offering modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. If the price feels too high, the legal move is to cancel the pass, not to hunt for a hack.
On install counts, My Drama is not the largest vertical drama app, and it is not close. What it offers instead is an uncommon combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. The drawback is the same one that dogs every rival: a weekly pass of about $19.99 that quietly renews in the background. Viewers who want Fox-produced romance and the option to watch on a TV should know that the My Drama app earns a place on their home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas are the more obvious pick. Either way, do not trust the delete button: create a reminder the day you subscribe and cancel through your store account.
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